Working Papers

Modern recommender systems, which rely on large-scale machine learning (ML) models to predict the next item a consumer will engage with, often lack generalizability and understanding of consumer behaviors due to their black-box nature. To address…

In influencer marketing, the differing incentives of advertisers and influencers necessitate a delicate balance between control and creativity. Investigating this trade-off, we explore the impact of contractual constraints on advertiser outcomes…

In this paper, I share a few insights on our remarkable field to explore what creates a beautiful life. I conceptualize that the idea of a “beautiful life” is defined not by transient moments of happiness, but by a profound sense of meaning and…

Across emerging economies, physical cash is the ubiquitous means of transaction for retailers and their consumers. Despite the widespread availability, affordability and benefits of Fintech solutions for digital payments in these regions, there…

Social networks utilize award recognition and front pages to motivate user content creation, facilitate consumer discovery of content, and provide attention and recognition to the best content. Past research shows that such attention and…

Obesity and excess weight are major global health challenges. A number of technological solutions, including mobile apps, have been developed to help people lose weight. Many such applications provide access to human coaches who help consumers…

Consumer inertia, the tendency to remain inactive, is a robust and well-documented phenomenon. However, if consumers are aware of their future inertia they can act to mitigate its effects on their outcomes. Using a large-scale randomized field…

Modern digital advertising platforms allow ads to be targeted in a variety of ways, and generally aim to match the ad being shown with either the user or the content being shown. In this study, we examine the effect of matching in emotional…

How does a failure in a retailer’s mobile app impact shoppers’ purchases in its online (website and app) and offline (brick-and-mortar store) channels? Our main hypothesis is that an app failure has a negative effect on offline purchases and no…

In this study, we causally examine complementarity in usage across a set of related software products from a multi-product firm. Digital contexts are characterized by little price variation, bundled pricing plans, and infrequent purchase or…

We introduce a framework for calibrating machine learning models so that their predictions satisfy explicit, finite-sample statistical guarantees. Our calibration algorithm works with any underlying model and (unknown) data-generating…

As emerging economic regions (EERs) play a significant role in global economies, managers of multinationals have become increasingly aware of the importance of relevant international expansion in these regions. Facing potential market…

Do financial resources relate to how important meaning is for one’s happiness? Across three large-scale datasets spanning over 500,000 individuals across 123 countries, we examined the relationship between meaning and happiness for individuals…

Our research studies 759 MBAs graduating from eleven business schools to gain insight into what MBAs in the 21st Century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint analysis to…

SCP Annual Conference Best Competitive Paper Award, Runner Up, 2021

This paper theoretically and empirically analyzes the trade-offs between consumption versus norm conformity and choosing from a menu of default (pre-selected) options versus opting to compute a preferred non-menu choice. In the theoretical model…

The availability of behavioral data on customers and advances in machine learning methods have enabled scoring and targeting of customers in a variety of domains, including pricing, advertising, recommendation and personal selling. Typically,…

We present an approach to automate the bidding and budgeting of multi-unit digital advertising campaigns. Such campaigns typically involve groups of ad-units that span multiple user segments, ad-delivery channels and media that together are meant…

New products are the lifeblood of many sellers, who increasingly reach consumers via e-commerce platforms. Yet, search engines and e-commerce platforms have substantial difficulty exposing new products to their users on account of an information…

Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app,…